Accidents

Description

Accidents is a project based on the landscape and the changes that suffered over the last decades, mainly in the latter years, due to the construction heyday propitiated by the subprime lending, offered by the banks. This photographic work started in 2007, when the European economic crisis exploded and dragged the real estate world to the bankruptcy.
Accidents is developed through the dispersion of the built space, the spread urban development and the town-planning growth detached from the traditional urban establishments. In a very short time these spaces have provoked an intense territorial fragmentation and a radical transformation of the landscape that has deeply doubted the identity of many places. We had never been capable of consuming so much territory in such a few years. The places (and their sceneries) have not disappeared, in opposition to what Marc Augé and his followers believe. There have appeared “non-places“ (Augé, 1998) but the sense of the place is not lost, because the human beings keep on creating spaces and impregnating them with significations.

The work is centered on the meanings given to the residues of the construction, of projected, announced and unfinished buildings or never begun. These residues were advertizing billboards that announced the structures that should have been built. I located the camera in those places, where the buildings or suburbia were supposed to be constructed, and photographed from there the landscape that there should have been seen and enjoyed by the users of these new housings or infrastructures. These buildings are in places beyond the limits of the city and these places enter the scenes only when they occupy spaces that become desirable and good for processes of gentrification and for other ways.

These advertizing billboards announce exactly the urban development or the proper building that will be placed there through with a computer graphics of colossal dimensions. These billboards are just one more sample that the real scenery needs to be expressed in the Media to acquire more relevancies. The consumption of a local place is not complete if we haven’t consumed it earlier with the eyes.

Accidents tries to break our landscape archetypal and stereotyped image that the billboards try to instill to us. The spectator should ask itself what these immense billboards conceal; where is he and why; how to interpret what he sees; whether what he sees has value or not and how to provide value with them. For sure any answer is thought be read driving a car along the billboards, but undoubtedly, the answer would be more ephemeral if in the landscape we would be walking on foot.